JB
Keynotes

Keynotes that drive action.

150+ keynotes, trainings and workshops a year. Each session tailored to your industry and audience, with live demos, fresh cases from Silicon Valley and China, and a roadmap you can start on Monday.

Job van den Berg tijdens een keynote over AI
AI Trends 2026AI Agents & Agentic WorkflowsFuture of Work & AI SkillsEnterprise AI StrategyVibecoding & Low-code Automation
AI Agents orchestreren autonoom taken in een netwerk
01·45–60 min keynote, also as workshop

AI Agents & The Agentic Enterprise

From Generative AI to Agentic AI

The next leap in AI is one you can no longer ignore: autonomous agents that execute tasks, take decisions and collaborate. What does that mean for your organisation? Which use cases already run in production? And how do you build an agentic enterprise without losing control? Job shows it live, with working demos, cases from Silicon Valley and China, and a roadmap you can start on Monday.

  • Live demos of working AI agents
  • Cases from 300+ enterprise implementations
  • Roadmap from pilot to production
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AI skills en tools voor kenniswerkers
02·45 min keynote or 2-hour workshop

AI Skills & Tools 2026

The skills and tools that actually move the needle

Prompt engineering was the warm-up. In 2026 it's about thinking critically with AI, spotting hallucinations, validating output and collaborating with systems that are getting more autonomous by the month. Based on data from 300+ organisations, Job lays out the skills and tools that deliver real impact, with tool benchmarks, learning paths and the pitfalls you only want to hit once.

  • Tool comparison: ChatGPT / Copilot / Gemini / Claude
  • AI users vs. AI natives
  • Learning paths and pitfalls in AI training
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Enterprise AI strategie als schaakspel
03·60–90 min keynote or half-day session

AI Strategy 2026

Why 80% of AI projects fail, and what actually works

80% of AI projects never deliver the promised value. Not because of the technology, but because of vague goals, messy data, underestimated change and resistance on the shop floor. Job speaks from the trenches: as former Data Director at DPG Media, Sanoma and Kantar he ran strategies that did land. With cases from Picnic, ANWB and Media.Monks, and a clear yardstick for your own roadmap.

  • Success factors and pitfalls in AI strategy
  • The role of culture and change management
  • Measurable KPIs for AI projects
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Abstracte 3D-compositie van verbonden vormen, AI voor gelijkheid
04·45–60 min keynote or half-day session

AI for equality, not polarisation

From artificial intelligence to human progress

AI doesn't just change how we work. It changes who gets access to knowledge, who gets heard and who risks being left behind. The question isn't whether AI reshapes society, but which direction we steer that change. Does AI widen the gap between people, or do we use the technology to make work more human, organisations more inclusive and society fairer? In this keynote Job combines science and practice: with a Research Master in statistics and sociology, years as Chief Data Officer and daily practice as a tech entrepreneur (Ai.nl, The Automation Group, Proxies) he shows what recent social-scientific research and large-scale data teach us about AI, work, inequality, trust and polarisation. No doom, no blind techno-optimism, no buzzword bingo. Sharp insights, recognisable examples and concrete choices for boards and organisations.

  • What AI demonstrably does to work, opportunity and social relations
  • How to prevent technology from amplifying existing inequality
  • A concrete yardstick for human-centred, socially responsible AI
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Abstracte 3D-render van datastromen die samenkomen in één gestructureerd fundament
05·45–60 min keynote or half-day session

Data transformation and strategy in a world of AI Agents

No data foundation, no working agents

AI Agents are only as good as the data and processes underneath them. Job speaks from a rare double role: as former Data Director and Chief Data Officer at DPG Media, Sanoma and Kantar he built data strategies, data teams and governance for organisations with millions of customers. And as founder of The Automation Group, his AI software company, he sees every week what actually breaks and works in production. In this keynote he shows how to move from fragmented systems and messy data to an agent-ready data foundation, with real examples from client programmes: data quality, access, governance, cost and measurable productivity gains.

  • From data strategy to an agent-ready data foundation
  • Real examples from The Automation Group, what works in production and what doesn't
  • Governance, data quality and KPIs a board can steer on
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Case studies

From keynote to real data transformation.

Two programmes that started with a keynote and ended in working agents, built together with The Automation Group.

Industrial group, 4,000 employees

Manufacturing and supply chain
The challenge

Seven ERP and MES systems, thirty years of historical data and an order process running entirely on email and Excel. Reporting lagged two weeks behind, every department had its own truth and an earlier AI pilot had stalled on data quality.

The role of the keynote

The keynote 'Data transformation and strategy in a world of AI Agents' for the board made it painfully concrete in 60 minutes that the problem was not the AI tooling, but the missing data foundation. Job showed live what an agent can and cannot do with their own data structure.

The follow-up
  • Data readiness scan across the seven core systems
  • Two workshops with board, IT and operations to prioritise use cases
  • Data quality and governance sprint (ownership, definitions, measurement)
  • Pilot with The Automation Group: agent for order intake and quote preparation
  • Rollout to three sites with internal key users
Timeline
  1. Month 0, Keynote for board and management
  2. Month 1, Data readiness scan and use-case prioritisation
  3. Month 2-3, Governance sprint and data quality
  4. Month 4-6, Order intake agent live in production
  5. Month 7-12, Scale-up to three sites
Results
5 days to 4 hours
order intake lead time
+31%
productivity on the order desk
72% to 96%
data quality on core fields
< 9 months
payback period of the programme
"Job came in as a speaker and stayed as a sparring partner. He speaks board language and tech, a rare combination. We thought we had an AI problem. After his keynote we knew we had a data problem, and how to fix it."
COO, industrial group

National service provider, 1,200 employees

Financial and professional services
The challenge

Customer data spread across CRM, service desk and three legacy applications. Advisers spent twenty minutes per file looking for information, repeat contacts were high and compliance requirements made every AI use case tense.

The role of the keynote

Job opened the annual strategy event with the keynote on data transformation and AI Agents. His core message: don't start with the agent, start with access, ownership and provable data lineage. That gave the board the language to steer the programme.

The follow-up
  • Strategy session with the board on data strategy and risk frameworks
  • Workshop series with data, compliance and service teams
  • One unified customer and knowledge layer built by The Automation Group
  • Pilot knowledge agent for advisers, with citations and audit log
  • Adoption programme and internal AI academy
Timeline
  1. Month 0, Keynote at strategy event
  2. Month 1, Board session on data strategy
  3. Month 2-4, Unlocking customer and knowledge data
  4. Month 5-7, Knowledge agent pilot in two teams
  5. Month 8-12, Company-wide rollout and adoption
Results
20 to 4 min
search time per customer file
-27%
repeat contacts at the service desk
100%
answers with citation and audit log
8.6
adviser satisfaction with the agent
"The keynote was the spark, the follow-up delivered the result. Because Job ships agents into production himself, we got working solutions that passed compliance instead of slides."
Director Data & Technology, national service provider
Frequently asked questions

About keynotes and workshops.

How long is a keynote by Job van den Berg?+

A standard keynote lasts 60–90 minutes including Q&A. For a half-day or workshop we reserve a half or full day, always tailored for the board, MT or team.

In which languages does Job speak?+

Job delivers keynotes in both Dutch and English. International clients such as Ardagh Metal Packaging, GLS and Damen Shipyards regularly book him for English-language keynotes.

How do I book Job van den Berg as a speaker?+

Request a free quote via jobvandenberg.ai/en/offerte or email info@ai.nl. Bookings go through management agency YOU Agency, Vivian Goudkuil. You'll get a response within one business day.

Can Job tailor the keynote to our sector or case?+

Yes, every keynote is fully custom. Job weaves in your strategy, sector and concrete examples, no boilerplate. A prep call is always part of the engagement.

What is the difference between a keynote and a workshop?+

A keynote is a 60–90 minute inspiration & vision talk for larger audiences. A workshop is hands-on and interactive (half or full day) for teams that want to work concretely with AI Agents, prompt engineering or AI strategy.

Trusted by 350+ organisations
DPG MediaUWVAchmeaUnivéDDMAYoungCapitalDamen ShipyardsDEKRAGLSRittalASUSMalmbergRijksvastgoedbedrijfArdaghNoordhoffBDODPG MediaUWVAchmeaUnivéDDMAYoungCapitalDamen ShipyardsDEKRAGLSRittalASUSMalmbergRijksvastgoedbedrijfArdaghNoordhoffBDO
References

What clients say about Job.

"With his energetic presence and deep expertise, Job van den Berg drew our audience into the world of AI. His well-chosen examples make you part of the story and let you see clearly what is and isn't feasible for you. His enthusiasm is contagious, you leave with a lot of energy yourself."
Max Adams
Rittal
"Job van den Berg is an incredibly enthusiastic keynote speaker who creates great interaction with the audience. He brings the story of AI and the future of work in a simple yet effective way."
Patrick Wolff
Dynatos
"An inspiring session with plenty of practical examples. It made us hungry for more."
Joost den Otter
DGC
All 53 references
AI training for your team

Get your team actually working with AI

In-house workshops and trainings for leadership, management and teams. From AI fundamentals to Agentic AI and prompt engineering, practical and immediately applicable.

  • Half-day to multi-day programs
  • On-site or hybrid
  • Concrete action plan as outcome
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